Yesterday was the Birthday of Robert Smith the singer and genius behind the alternative rock group The Cure. I love his imagery and use of theatrics to express himself and his music. The Cure has been a timeless classic group influencing artists across genres. This is one ideal example of branding and a signature sound to becoming a legacy artist.

https://www.youtube.com/watch?feature=player_embedded&v=eLLGYSydUgE