Social media creates a false sense of connection. Sure you are following music industry professionals and liking their posts and pictures. You may even comment. But does that truly make you connected? Let me tell you, 99.9 % of the time if they don’t know you directly or of you from one of their inner circle of credible consultants, you aren’t being noticed.

Access is what is the REAL connection. Access is acquired through relationships. Superficial connections on social media does not make a relationship of vested interest or access.

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